TEL Talk: Digital Transformation – What is it and Why Should I Care?



date & time

01/05/2019 - 7:30 am to 8:45 am

Digital technology is rapidly transforming the world. The most successful people and organisations are those embracing Digital Transformation (DX) to build new products and services based on innovative business models enabled by many new technologies and processes. The sometimes-bewildering array of enabling technologies driving the DX revolution include the Internet, which gave rise to Cloud, the Internet of Things (IOT) and new ways of delivering and sharing software and services.

Other key DX technologies include Artificial Intelligence (AI) and related approaches to processing data (Big Data/Analytics). DX in the workplace using mobile technologies and new ways of working anywhere (Workplace Innovation/Smart Workplaces) have improved employee productivity and engagement. These developments mean new opportunities, bad as well as well as good with Cybersecurity now a major issue. The effects of DX are significant at every level of business and society. Leaders in all spheres of human endeavour will be impacted and need to become aware of the essential DX concepts and implications so as to effectively manage in this rapidly evolving environment and maximise opportunities for innovation.


Key Takeaways:

In this brief but immersive and intensive presentation aimed at non-technical leaders, Craig will address the following key issues:

  • What Is Digital Transformation and why is it important for today’s leader?
  • What are the key technologies/processes to be aware of?
  • How have these technologies been used to create truly transformative business outcomes?
  • As a leader, how can you prepare yourself for an increasingly digitalised future?


Registrations commence at 7am with a light breakfast included

Craig Baty – Principal & Founder, Technology & Management Services (TMS)

Craig is Principal and Founder of TMS, which specialises in research-based thought leadership and consulting for ICT Strategy, Outsourcing/Vendor Management, Go-to-Market Execution, Market and Competitive Intelligence, Cross-Cultural Communications/Leadership, and Managing Virtual Teams across multiple geographies.

Craig recently returned to Australia from 4 years in Fujitsu’s Tokyo HQ as VP Global Strategy/International Marketing & Digital Services, and the most senior non-Japanese executive and key interface between Fujitsu’s $14bn international ICT business and Japan. Craig was also a key driver of the international roll-out of Fujitsu’s Digital Transformation (DX) offering “MetaArc”, a portfolio of solutions, software, services, hardware, and cutting-edge technologies including global Cloud, IOT, Big Data/Analytics, Mobility and AI/Robotics offerings.

Prior to this Craig was a senior executive in Gartner (the world’s largest ICT Research and Advisory firm) for 12 years, including profit and loss responsibility as Group VP Research AP/Japan managing over 300 staff in 16 countries, CEO Gartner Japan (Tokyo) managing 100 Japanese staff directly, and member of the Board of Gartner International.

Craig holds an MBA in International Business/Marketing (SGSM/WSU), is a Fellow of the Institute of Managers and Leaders (IML), Vice Chair of the Australian Computer Society (ACS) NSW, and on the NSW Council of the Australian Information Industry Association (AIIA). He is also completing a Doctor of Business Administration by Research (USQ), focused on the intersection of National culture and ICT Strategy and Investment: Australia compared to Japan.


Hall Chadwick Offices, Level 40, 2 Park St, Sydney, New South Wales, 2000, Australia